What do self publishing experts know that most authors learn too late?

[aimeemoore]

I’ve been stumbling through this journey alone for a while now, and lately I keep wondering whether connecting with publishing experts would have saved me serious time and money. So I’m asking here what did the self publishing experts you worked with or followed actually teach you that no blog or tutorial ever covered honestly? Where do most authors waste their earliest efforts? What advice changed everything for you? Real experiences only, please.

[Author]

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